While speaking in public, how do my personal stories help in driving collective action? As emphasized by Dr. Marshall Ganz, a Harvard lecturer known for his expertise in leadership, organizing, and communication, the impact of personal stories in driving collective action is profound. 

 Personal stories are like the Fevicol that binds individuals together for a shared cause. While I am training, I want to create a narrative that my audience understands and also feels that they are/have been a part of. This helps me make them more inclined to contribute to a collective action which I want them to take and I will also be concluding upon - during my debrief. 

Why do personal stories strike an amazing chord with the trainees/mentees/audience/participants in any intervention? 

✨ Emotional Connection: In personal stories, we have emotions, which create a connection that facts and figures alone often cannot achieve. When people feel emotionally engaged, they're more likely to be motivated to take action.

✨ Relatability: The challenge for any speaker is to help make a complex topic more relatable and personal narratives make complex issues relatable. The gaps are bridged by illustrating and elaborating upon shared experiences. A sense of unity develops among diverse individuals who may have different backgrounds or perspectives.

✨ Inspiration and Motivation: We all know that stories have the power to inspire and motivate, and when individuals hear about others overcoming challenges or striving for a common goal, it can ignite a sense of purpose and drive for collective action.

✨ Memorability: We also know that stories are easier to remember than dry facts. This memorability factor is crucial for sustaining momentum in a movement or cause. People remember stories, and that remembrance can fuel long-term engagement.

✨ Empowerment: Last but not least, sharing personal stories empowers individuals within a community. It encourages people to see themselves as part of a larger narrative, recognising their agency in creating change. 

If you read this far, do share your thoughts!